Propeller, a beer for the Colombian Air ForcesWe worked on the branding and concept development for a unique project - crafting a beer for the Colombian Air Forces. We used the evolution of their aircraft and the tallest mountains in Colombia as part of our creative inspiration.
Role: Graphic Designer
Creative Director: David Rodriguez
Creative Team: Miguel Dulcey and Andres Martinez
Copy: Ana Dominguez
We designed three distinct labels that depict the progression of aircraft, the Colombian flag colours, and illustrations of the highest mountains in the country - Pico Cristobal Colón (Sierra Nevada de Santa Marta), Pico Simón Bolívar, and Pico Ritacuba (Sierra Nevada del Cocuy). Our primary goal was to create a brand that highlights the grandeur of Colombian nature, as well as the 100-year history of the Air Force.
![[interface] image of travel tech software interface](https://cdn.prod.website-files.com/69dc3f147b7abf1cf494358d/6a9f442921768d790f6f66ec_The%20Craft.webp)
![[interface] image of travel tech software interface](https://cdn.prod.website-files.com/69dc3f147b7abf1cf494358d/6a9f489dc2fc01f0708c51b6_Propeller-Bliue-Details-2.webp)
![[interface] image of travel tech software interface](https://cdn.prod.website-files.com/69dc3f147b7abf1cf494358d/6a9f483969908b64b80efa6c_Propeller-Red-Details-1.webp)
![[interface] image of travel tech software interface](https://cdn.prod.website-files.com/69dc3f147b7abf1cf494358d/6a9f46f482fe702176b0fff0_Propeller-Dark-Details-2.webp)
